Artcellation by SURD is current, different - and celebrates the legendary club culture of the capital. The concept combines different art forms and aims to revitalize shopping places. The planned store at ALEXA will be an interactive, multimedia exhibition space with integrated action and interaction areas, providing a stage for live DJs, photographers, video artists, artists and authors.
So the concept fits perfectly with the young, trendy character of the ALEXA. The winning team will receive prize money of 10,000 euros. The concept will now be finalized in close cooperation with the managers of First Store by ALEXA and implemented in the First Store Cube for six weeks. The opening date is still to be determined.
We are very happy about the first place at First Store. We would like to thank ALEXA and Deutsche POP for this great opportunity! Culture meets shopping center - in the middle of Berlin. This will be a great experiment!