Preselection

Find out what you need to know on this website and register here. Upload your application documents and concept presentation. 
The application deadline is 14/06/18. After the deadline, a seven-member jury of experts privately selects three finalists for each of the categories “Best Newcomer” and “Best Brand”. The jury evaluates the applications according to three main criteria:

  • The concept’s economic sustainability
  • Its innovativeness
  • Its application quality

The top 3 of both categories will be announced publicly after the jury’s decision.

Public vote

In February 2017, the six finalists’ concepts will be presented to the public in Alexa and on digital platforms. Visitors to Alexa and users of online media will be asked to assess the concepts according to three criteria:

  • Would you like to see this concept as a store in Alexa?
  • How innovative is the concept?
  • Does the concept, in your view, have the potential to establish itself in the market and in Alexa?

Finale

After the public vote is complete, the jury will meet for a second time. It will evaluate the finalists according to the same criteria as in the public vote.

The opinions of the public and the jury will each be given a weighting of 50%. The two winners will then be determined from the results of these two polls.

The most important information at a glance

31 January 2018

Application start

Application start

14 June 2018

Application deadline

Application deadline

18. June 2018

First Jury meeting and announcement of finalists

First Jury meeting and announcement of finalists

June 2018

Public vote in Alexa

Public vote in Alexa

05 July 2018

Jury session with presentation of the finalists

Jury session with presentation of the finalists

12 July 2018

Announcement of winners

Announcement of winners

22 September 2018

Store openings

Store openings