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What can you win?

First Store by Alexa” is an outstanding trade competition. It calls for exceptional ideas and awards extraordinary prizes to the three best store concepts.


1st prize:

6 months, free of rent in the First Store Cube

The winner of “First Store vol. II” will be awarded a six-month tenancy agreement for the first store cube in Alexa – at zero cost. This Cube will be built especially for the winner – with approx. 20 square meters surface, in an exclusive area on the first floor. Due to its unique design and the prominent position, the cube will be visible from afar and attract visitors. The store opening ceremony will take place on September 22, 2018.


Small start-ups, strong support

In order to also grant maximum opportunities to small start-ups with little capital, Alexa will provide an outfitted store and will also provide marketing support for the store launch. After six months in the First Store Cube and mutual interest provided, the parties may enter into negotiations on a multiannual tenancy agreement for a regular store.

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 2nd & 3rd prize: one kiosk each for 3 months

An exclusive area for the First Store Cube will be created for the winners on the first floor. 2nd & 3rd prize: one kiosk each for 3 months New with “First Store vol. II”: The two runners-up of the competition will each be awarded a sales stand in Alexa – free of rent for 3 months. This means a major chance as well: To name an example, the success story of the Berlin label “Hutstyler” started with a kiosk in Alexa some years ago – today, they run a representative store on the ground floor, close to one of the biggest Media Markt stores in Europe.


Alexa - the Hotspot

The winners thus receive a chance to start their businesses in one of the busiest shopping malls in Europe— with the full support of an ambitious centre management team. It’s a test of your store idea under optimal conditions—with minimal risk and maximum multimedia attention that begins already in the application phase. After six months, a perennial lease can be negotiated on regular conditions if both sides are interested.

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Quality AND Quantity

High footfall
16 million customers visit Alexa annually.

Cosmopolitan flair 

7 million of the visitors are tourists from all over the world.

Potential customers

300,000 people visit Alexanderplatz every day. 

Easy accessibility

Alexanderplatz is Berlin’s largest transport hub.


Centre of stars

Live acts and events with international stars like

David Beckham, Rihanna, Leona Lewis, 50 Cent and Ed Sheeran 

regularly attract thousands of visitors to Alexa.

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