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What can you win?

“First Store by Alexa” demands extraordinary ideas and awards the best approach with an exceptional prize:

the first store, with six months’ rent free, in Alexa, on Alexanderplatz, Berlin.

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Shopfitting & marketing support

To ensure that small start-ups with little starting capital have the greatest possible chance of success, the winner in the category Best Newcomer will receive further assistance: Alexa will make a fixed amount available to cover the cost of store design and shopfitting and will provide marketing support for the store launch in Alexa

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Alexa - the Hotspot

The winners thus receive a chance to start their businesses in one of the busiest shopping malls in Europe— with the full support of an ambitious centre management team. It’s a test of your store idea under optimal conditions—with minimal risk and maximum multimedia attention that begins already in the application phase. After six months, a perennial lease can be negotiated on regular conditions if both sides are interested.

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Quality AND Quantity

High footfall
16 million customers visit Alexa annually.

Cosmopolitan flair 

7 million of the visitors are tourists from all over the world.

Potential customers

300,000 people visit Alexanderplatz every day. 

Easy accessibility

Alexanderplatz is Berlin’s largest transport hub.

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Centre of stars

Live acts and events with international stars like

David Beckham, Rihanna, Leona Lewis, 50 Cent and Ed Sheeran 

regularly attract thousands of visitors to Alexa.

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