What is First Store and who can participate? *


An international retail Casting

The international retail Casting “First Store by Alexa” is a competition for innovative business ideas. This “retail casting” was developed for start-ups and manufacturers, producers and online stores who want to enrich retail outlets with new concepts. Are you a business, a small team or a one-man show? No matter. In order to participate, your new store merely has to be a german first.


Best Newcomer

The newcomer category includes young companies that want to open their first stores in a prime location. Your experience in the bricks-and-mortar trade has extensive local character and your brand is not yet established. At the time of entering the competition, your submitted concept has been on the market for no more than two years. Small shops in backyards, border and peripheral locations are considered newcomers.

We hope to see competitors who want to show their dedication and present their personal dreams in the form of new store ideas in Alexa. We don’t want any restrictions on innovative ideas and are totally open to everything new.

Jens Horeis, Head of Property Management, Sonae Sierra


You can download the B2B Alexa magazine and find much more information about Alexa’s exciting world at: www.alexab2b.com