What is First Store and who can participate?


The retail competition First Store by ALEXA, a future lab for new concepts in retail, is entering its third round. The exclusive cooperation partner is the Deutsche POP, an academy for popular creative professions.

We hope to see competitors who want to show their dedication and present their personal dreams in the form of new store ideas in Alexa. We don’t want any restrictions on innovative ideas and are totally open to everything new.

Jens Horeis, Head of Property Management, Sonae Sierra

Find much more information about Alexa’s exciting world at: www.alexab2b.com

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